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P.O. Box 51770 | Bowling Green, KY 42102-6770 | (800) 759-8500 | ABA Routing Number: 283978357

EMV Chip Card FAQ

Big changes are happening for the American magnetic stripe card. Soon the United States will be EMV chip card enabled. Meaning, not only will financial institutions (like Service One) have issued chip cards, but your favorite vendors and stores should all have devices that will be able to read these special chip cards.

Chip Card FAQ Topic Menu:


If you have any more questions about EMV chip cards and how they will affect you, contact the professionals at Service One Credit Union. Stop by or call today at 800-759-8500.

What is an EMV Chip Card?

An EMV chip card is a standard-size plastic debit or credit card with an embedded microprocessor chip, as well as the traditional magnetic stripe. EMV stands for Europay, MasterCard® and Visa®, the groups who originally developed this card technology.

This type of card is called by several names, including:

  • EMV Card
  • Smart Card
  • Chip Card
  • Chip-and-signature

Similarly, an EMV terminal is the same as a chip-enabled terminal. You’ll enjoy greater security when making purchases at a chip-enabled terminal since the chip provides better protection against fraud.

The embedded microprocessor chip encrypts transaction data differently for each purchase. Because the transaction information is encoded uniquely every time, it’s very hard for criminals to pick up useful payment data pieces and use them again for another purchase.

A computer chip securely stores the card data that currently resides on the magnetic stripe. This makes it more difficult for a criminal to create a counterfeit EMV chip card.

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Security Features

EMV chip cards and EMV payment transactions are more secure than traditional magnetic stripe cards. Chip technology has been around for over two decades and is already the security standard in many countries around the world.

How are chip cards more secure?

  • Harder to duplicate card:
    Because EMV chip cards use cryptograms that are unique to each transaction, stolen chip card data cannot be used to create counterfeit cards. Unlike a magnetic stripe card, it is more difficult to create a counterfeit EMV card that can be used to conduct an EMV payment transaction successfully.
  • Stolen card data unable to be used:
    The computer chip enables more secure processing by producing a one-time use code for each transaction. The added layer of security provided by the EMV chip makes debit and credit card data much less valuable, decreasing incentive for fraudsters to steal data from vendors and stores.

Will chip cards prevent data breaches?
Chip card technology provides an additional layer of security to help reduce certain types of fraud resulting from data breaches; however, it will not prevent a data breach.

Will chip cards prevent all fraud from happening?
No. As the industry continues to develop new ways to protect consumers, perpetrators continue to look for new ways to commit fraud. Chip cards provide an additional layer of security at chip-enabled terminals, on top of the fraud prevention monitoring we currently provide.

Remember, if you notice any suspicious activity on your account, notify us immediately.

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Where can it be used?

EMV chip technology is already the card technology standard used in over 130 countries around the world, including Canada, Mexico, and the United Kingdom, so you’ll enjoy greater acceptance when traveling internationally.

Chip-enabled terminals are coming to stores throughout the U.S. this year, so you’ll be ready to use your card when you see the new terminals. More information follows on how to use these chip-enabled terminals. Remember, your chip card will still work at terminals where only magnetic stripe transactions are accepted.

Can my EMV chip card be used at an ATM?
Yes. You can continue to use your card as you do today by following the instructions at an ATM.

Will I keep the same benefits with my EMV chip card as I had with my previous card?
Yes. You’ll continue to enjoy the same benefits with your chip card as you do today with your debit or credit card. For instance, with your EMV-enabled Service One Platinum VISA credit card, you will still earn CU Rewards points with every purchase. Also, overdraft protection will not be affected by the conversion to EMV chip debit cards.

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Why am I receiving a new card – was my account compromised?

No, it is a replacement for your existing card. This new debit card has enhanced EMV chip technology that is designed to better protect you from fraud. These cards have been widely used in Europe, and merchants and issuers in the US are in the process of moving to EMV technology.

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What do I do once I receive my new EMV chip card?

Please activate your card promptly by following the directions on the sticker that is attached to the front of your new card. All Service One non-chip cards will be disabled on December 1, 2015.

For new or replacement cards, you must re-establish your PIN in order to use ATMs. You may re-use the same PIN that you have on your old card, but it does not automatically carry through to the new EMV card.

Lost the sticker on the card?
DEBIT CARD phone number is 1-866-985-2273.
CREDIT CARD phone number is 1-888-886-0083.

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How to Use an EMV Chip Card

It’s easy to make purchases with your chip-enabled credit card. Simply insert the chip end of your card into the terminal with the chip facing up. Leave your card in the terminal and follow the prompts on the screen. Remove your card from the terminal when prompted, then sign for your purchase and take your receipt.

You’ll be prompted to enter your PIN or to provide a signature as you normally would when verifying the transaction. You may not be asked for a PIN when traveling internationally. If the retailer is not equipped to read the chip card, just swipe as you do today. For transactions made over the phone or online, nothing changes.

How to Use EMV Cards

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Why doesn’t my PIN work anymore?

You need to establish your PIN when you activate the EMV card. This must be done because the card number has changed. The PIN from your old card does not automatically carry to the new card. You may use the same PIN as on the old card, but you must re-establish it. Please call the number you used to activate the chip card to change your PIN.

Lost the activation phone number?
DEBIT CARD phone number is 1-866-985-2273.
CREDIT CARD phone number is 1-888-886-0083.

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How do I set up a second debit card’s PIN?

If the account has more than one card (joint account), the last four of the primary member’s Social Security number will be needed along with the expiration date of the card in order to establish the PIN on each card.

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Why won’t the ATM accept my card?

Many ATMs, including those at our Service One locations, will recognize the Card is an EMV chip card. Although our ATM recognizes the chip, the ATM Network has not yet updated its side. You may have to re-insert the card. The screen will then allow you to enter your PIN and proceed with your transaction.

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Travel Concerns

Do I still need to notify Service One before I travel out of state or internationally, now that I have a chip card?
We recommend that you set a travel notice on any card(s) you plan to use while traveling, so your card access isn’t interrupted. For your protection, we’ll continue to monitor card activity even when a travel notice is set. If you encounter any issues while traveling, we’re here to help.

Could I experience any issues using my chip debit card abroad?
When traveling outside the United States, some card readers at unattended kiosks (such as public transportation terminals, gas pumps) will require a PIN. However, this type of PIN technology is different than what you normally use for PIN transactions in the U.S and the card won’t be accepted. In these situations, please locate an attended terminal to complete your transaction or plan for an alternative payment method, such as obtaining local currency from an ATM.

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Other Questions

When will the U.S. start to widely adopt the new EMV chip card technology?
Starting in October 2015, retailers are responsible for fraudulent transactions if they do not have EMV chip card enabled terminals installed, which is a shift from the liability is on financial institutions. Expect to see all retailers accept EMV cards in the future.

When can I expect to receive my EMV chip card?
Service One EMV chip cards have been mailed to members. Please promptly activate your card when you receive it. If you have not received a replacement debit or credit card, please contact Service One immediately.

Are there any additional fees associated with chip cards?
Enjoy your new card with chip technology at no additional cost. However, there are fees for requesting a replacement of a debit or credit card that may still apply. The replacement fee does not apply when we replace a card upon its expiration. Also, foreign transaction fees could be incurred when making purchases outside the United States. Please refer to our Credit Card Disclosures and Fee Schedule for more details.

My prior magnetic stripe card was replaced by Service One with a chip card – has my card information changed?
Yes. For your protection, the information on your new EMV card has changed. When activating your card you must re-establish your PIN in order to use ATMs. You may re-use the same PIN that you have on your old card, but it does not automatically carry through to the new EMV card. If you ended the activation call before re-establishing a PIN, call the same phone number listed on the front of the card and go through the activation process again. Also, since your card number has changed be sure to update your information with billers that charge your card regularly.

Do I need to get a metal wallet to secure my EMV card?
No. The Service One chip-enhanced EMV cards are “contact only cards” and cannot be scanned from a distance. The metal card wallets advertised on TV are not needed to protect your card. EMV cards are inserted into a slot on the POS terminal and remain until completion, rather than being swiped through a reader. This “contact” method enables the card to communicate with the terminal.

Will chip cards allow others to track my location?
No. The chip card technology on your card is limited to securely processing card data when you make a purchase and doesn’t have the ability to use a locator system.

Is a chip card the same as contactless payment like PayPass/PayWave? Can it be used the same way as Apple Pay/SoftCard NFC payments?
No. Instead of waving or tapping your card/mobile phone in front of a device as you do with contactless payments, a chip card must be inserted face up into a chip-enabled merchant terminal. Remember to keep your card inserted into the terminal while the transaction is processed.

Tell me more about EMV’s History.
EMV is an acronym for its developers – Europay, MasterCard® and Visa®. The cards were originally developed to address authentication issues that occurred due to the weak telecommunications networks in Europe; however, the microprocessors embedded in EMV cards have proven to be an effective weapon in the fight against counterfeit card fraud scenarios.

The chip technology standard for payment was first used in France in 1992. Today, there are more than 1 billion chip cards used around the world. The U.S. is one of the few industrialized nations that have not fully transitioned to this technology standard.

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